Why Press Release Services are Critical for Businesses

Many profit and non-profit organisations always require press release services in order to promote their business or organisations through the internet in blogs, websites as well as social networks. Press releases are important because they communicate brief, specific and important events or circumstances, related to a particular business organisation. They are released to news media through a variety of media including and nowadays mostly the internet.

Press releases are also important for businesses and organisations because they help in giving, these business or organisation vital media coverage. Search engine optimization (SEO) techniques are used to ensure that the news release meets the SEO yardstick for search engines. It is common knowledge that SEO news releases can generate rapid first page visibility for your keywords and provide you with lots of media coverage. A SEO press release is a sure way of delivering news of important occurrences within your company or organisation.

Businesses and organisations looking to issue press releases must focus on a clear target audience. A reaction or feedback to the information being relayed is also expected. The quality of writing should be able to attract media attention to the news being relayed. Any firm which requires quality press releases must always look for professional press release services. Professional release services know how to write a news release in a way that will help your release get a good rank in the search engines for your keywords while also providing your business or organisation’s website with vital backlinks that will help enhance your position in the search engine rankings.

Press release services ensure that the press release is given a journalistic touch, without which, the release may not attract media attention. The release services are experienced and exposed to news writing techniques. They know how to write articles that are short and readable. They articles are also well formatted to meet required standards. The service providers sometimes hold telephone interviews with people who are in the media so as to order get relevant information.

The release services provide multiple drafts for the client so that they can choose one which best suits the intended purpose. The services give businesses or organisations enough time to address other issues within the organisation. The release service ensures that the organisation gets the required media attention that is important since media coverage affects how managers operate. When a press release is ready, it is time posted on several websites which include Google and yahoo where it will be to be picked up by other media providers. It is also sent directly to editors of newspapers or news agencies. This ensures that the firm gets as much exposure to the mass media as necessary.

Most people don’t appreciate how beneficial a press release can be because it always creates more favourable business circumstances for businesses and organisations. Many are still of the view that a press release is an old and dull news bulletin because that is exactly what they were. However, the present press release has embraced modern technology and may include video, links, pictures and social media buttons and much more. In a nutshell, this underlines the importance of press release services.

ABC of Clipping Path

“Clipping Path” is the hottest trend in graphics outsourcing industry today. On the graphics designing and photo editing surface, clipping path is the process of creating an outline around a center object while the rest of the image is being made apparent.

The clipping path is nothing difficult to understand, just like a cookie cutter. Someone says it is a closed path or figure which is drawn with the help of a Photoshop pen tool for cutting off an image from the background. Clipping path will retain anything within the path and omit everything that is exterior the pathway during the time of applying clipping path to an image. In an image editing program, the clipping path is the functional counterpart to a mask in an illustrator program.

Clipping path may be needed to use by anyone, generally who works on photography, advertising and printing work area. Especially different organizations or companies those are working in the field of photography, advertising or printing purpose or even wants to broadcast or to advertise their own company product, clipping path may help them to a greater extent. Clipping path also assists the web developer to manipulate a large amount of images that are needed to be published in a well decorated website.

It is the time of information and knowledge explosion. In this era a thousand of articles, newsletters and also tutorials are hold varieties of information about clipping path. The web developers, graphic designers and photographers who want to develop their images from a plain to multifarious, can gather knowledge about the clipping path from those huge information which are readily available online.

Adobe Photoshop is one of the most popular software for clipping path. There is other software that can do clipping path. A short detail including Adobe Photoshop and other editing software that can perform clipping path are discussed below:

Adobe Photoshop: A diversity of tools offers adobe Photoshop for removing the background. The pen tool is its most flexible tool which is used to create clipping path and is considered to be a precious tool for many Photoshop users. It is also used to outline around the image, consisting of Bezier curves and convert the created path to a selection. At the same time it is to place the points of the path around the image initially and then go back and edit the curves.

GIMP: It stands for “GNU Image Manipulation Program”. It is an open source graphics editor and works as an alternative for Adobe Photoshop. At the same time it can be used as a simple paint program, an expert quality photo retouching program, an outline batch processing system, an image format converter, a mass production image renderer, etc.

With this software the ‘pen tool’ alternates the name as ‘path tool’ and like pen tool it can make multifaceted selection by specifying certain points associated together with a curve.

Corel Photo Paint: This software application is used for image creation and also for photo editing purpose. ‘Path tool’ which is the same as pen tool is used for clipping path in this software. It also involves functioning with Bezier curves.

Clipping path is a simple interesting process that anyone can learn it easily. It is a ubiquitous process in the world of image manipulation and also an important gateway to enhance personal creativity. We can promote out proficiency and experience on clipping path with the coordination by different tutorials and better practices of it.

Changing Mindsets: Digital Publishing is Not Simply a PDF

Publishers with back-catalogs of print-based content are looking for convenient ways to publish their content onto the growing digital platforms. Often times, the digital format they have comfortable with has been the PDF. However, when producing content in the form of eBooks or digital magazines, there are a lot of things that people have to take into account that aren’t as simple as exporting a PDF.

Page and Screen Size

PDF was developed for a specific output in mind: print. It has a fixed page size. While this worked for print, in the digital age your “page” is the computer screen. With tablets, smartphones, laptops, etc., there is no standardization of a screen size. You may have a 4:3 ratio on an iPad, but you may have a 16:10 screen size on a Motorola Xoom tablet, or 16:9 on a computer screen. What’s more, the physical size of these devices plays a massive role in legibility. It is important for content to be able to adapt to these different devices. Because PDFs are fixed size, this means something that may be intended for one device may be cropped or scaled on another device, which is far from ideal reading experience.

Design for Print Isn’t Design for Digital

When you look at print magazines or books, much of the design was based on a variety of factors including economics and production limitations. The size of body type may have been chosen to optimize the amount of content that will fit on a finite amount of page space or a cost limitation of color or substrates. In addition, print products are designed as “one size fits all” because there is no personalization to the reader. These limitations don’t apply to digital.

On platforms such as eBooks, text can be resized, reflowed, and repaginated to adapt to the size of of the device and the ability to read certain type sizes. Digital publishing platforms like Adobe Digital Publishing Suite encourages users to create custom layouts for device size and orientations. Someone who is 20 may have an easier time reading small print on a device as opposed to someone perhaps middle-aged. Users of digital devices have become accustomed to their devices personalizing content to their needs. Simply creating a PDF that people may need to pinch to zoom in doesn’t give an ideal user experience to your readership, and if you are producing publications that have competition, consumers will opt for the more intuitive experience.


Over the years, Adobe has extended PDF to be able to have interactive elements such as hyperlinks, videos, and even animation. The issues with this are often these interactive elements are dependent on Adobe Reader and Adobe Flash to read these animations. While mobile platforms like Apple iPad and Android are able to natively read PDFs, they often do not natively read the proprietary extensions Adobe has made to the PDF platform. What’s more, because Adobe has chosen to abandon Flash for mobile, the viability of interactive PDFs within the growing mobile market becomes questionable.


PDF is a dead-end format. What I mean by this is that the nature of the format mimics what it was intended for: print. Once ink hits the page, the code behind it that created it becomes irrelevant because the content was not intended to move from the printed page to another system, print is the end product.

Many of the platforms that are used in digital publishing today are based on technologies like HTML in order to allow the maximum flexibility between different platforms. Storing content in such a universal way also gives the maximum flexibility for future platforms. As digital publishing is rapidly changing as is the nature of the digital space, locking content into a single dead-end format like PDF only restricts your business opportunities moving forward.

Building a Foundation

When first examining the digital publishing, large companies rush to market based on the current print products that they offer. Because digital publishing is rapidly changing, it is a better investment to create a foundational platform that your digital offerings can grow from, rather than having to constantly patch new “hacks” to your current print workflow.

In the past, publishing has been controlled and powered by larger organizations because of the high initial investments for print. Now, smaller companies that have more flexibility are able to take risks on newer platforms and have the opportunity to develop their organizations in an adaptable way. If large organizations do not do this than they risk forever following behind the industry, rather than defining it.

Convert YouTube to MP3 on your Mac for free

On YouTube one can find latest music hits, movie soundtracks, interesting interviews or lectures etc. All these records are available for free, but how we can load them to our iPod, iPad, iPhone, or any other portable player?

Free YouTube to MP3 Converter for Mac OS X will download YouTube video to your Mac and convert it to MP3 or WAV. The program is capable of saving the source video file in the MP4 format on your computer without ripping its audio, so it can be used as a YouTube video downloader. Just select the video quality that you prefer (Full HD, 720p HD, DVD quality etc.), and the program will automatically download videos with the specified settings.

However, the primary purpose of the program is converting YouTube to MP3, which it does by default. If you have found a YouTube video that you’d like to convert to MP3, copy the web-address of the page from your browser and start Free YouTube to MP3 Converter. The program will automatically recognize the address and add the video to its list, showing some basic details about the video. Add more videos in the same way if needed, then simply click the “Download” button on the toolbar. The YouTube videos will be downloaded, converted to MP3 and saved locally.

Free YouTube to MP3 Converter downloads several videos simultaneously, which helps optimizing download speeds and bandwidth usage. Thus YouTube videos are downloaded significantly faster, compared to other downloader tools.

The program also automatically extracts information from YouTube and saves it to ID3 tags of the converted files. This helps you identify the files later, when playing them on your Mac or iPod. The information includes the title, a shot from the YouTube video clip saved as a cover, description of the video saved as a comment etc.

Free YouTube to MP3 Converter is a native tool for Mac OS X, which means that it works smoother than any ported programs. As its name suggests, the program is completely free. Download it now and enjoy your favorite YouTube clips even when you are offline! Convert YouTube music to MP3 easily!

How Much Cash Do You Have To Spend To Transmit Sound Through Your Home?

Modern multi-room music models may deliver music throughout a home while not having to run speaker cables all through your house. Here, I’ll analyze a few of the most popular models and also provide some purchasing tips.

The vast majority of residences are older than 10 years. Due to this fact, they were built prior to when the internet as well as streaming audio came into common use and don’t contain built-in wiring in order to transport network packets or music throughout the home. Lots of people are going to hesitate prior to hiring an installer in order to run audio cords to some extent as a consequence of the high expense and in addition the amount of debris and dust throughout the setup. Luckily for us, products have been released recently which are able to stream audio through the home without installing speaker cords.

New audio distribution models can transmit your music all through your house either via LAN cords or wirelessly. If you have a home LAN then you can order a system that connects to your network cord through Ethernet cord. Even though transmitting via network wire gives a good operating range, most of current audio distribution products in addition allow you to stream wirelessly. In case you wish to deliver music to many locations in your home, you may need to invest a significant amount of cash contingent on what type of model you pick. Each of the necessary component can be pretty expensive. Alternatively you could get an inexpensive cordless audio transmitter. The small cost of these types of transmitters does not necessarily imply that they have got a limited operating range. Even cheap types that are less expensive than $80 might have quite good performance. The truth is the cordless range of several affordable products is comparable to that of more sophisticated music delivery products. If you decide to pick an audio transmitter, ensure that each transmitter can broadcast to several devices.

One of the more sophisticated features of multi-room audio systems is the capability to manage music zones. A zone is simply a collection of areas which get the identical music. In the event that you frequently modify your music zones then investing in a more advanced multi-room models makes sense. You may possibly wish to configure every one of your loudspeakers as just one zone if you’re having friends over. After your visitors depart, you may possibly desire to set up every single place as a different zone. That is when multi-room audio models excel. Modifying zones is a snap with today’s more innovative products. Then again, if you are within a strict budget and buy an inexpensive audio transmitter device, you may still set up zones. Ordinarily a number of transmitters may coexist inside the same place. Simply pair every wireless receiver inside a zone to a transmitter. Pairing is done either by pressing a pairing press button on both the transmitter as well as every receiver of a zone or – depending on the model – through adjusting each receiver to the same frequency channel as the transmitter. Pairing every one of the cordless receivers with the transmitter normally takes a little bit longer than if you own a multi-room audio product however it is still fairly fast. If you just occasionally are having visitors over then not needing to invest a lot of cash on a more advanced model is definitely worth a few extra minutes.

A few wireless music systems have a repeater feature. A repeater is a blend of transmitter and receiver. This functionality makes it possible for each wireless receiver to act as a transmitter in order to extend the wireless operating range. Cost-effective audio transmitters will not offer this sort of repeater feature. Therefore if you make a decision to purchase a wireless audio transmitter, ensure that the operating range is adequate for your residence. Note that surfaces plus partitions can weaken the signal and decrease the effective operating range. Modern-day digital music transmitters are a fantastic option in case you don’t wish to spend a bundle on a sophisticated multi-room audio system. Such transmitters have great range. Moreover, they generally can handle cordless interference fairly nicely.

How to Convert Videos to 3GP

These days we are used to having access to multimedia entertainment no matter where we are. The new generation of multimedia-enabled mobile devices lets us watch our favorite movies and shows anytime and anyplace. However, you might have faced the following problem. You’d like to watch some video during a journey. You transfer it from your computer to iPod or smartphone, but it can’t be played due to format incompatibility. That’s when we need to convert videos to 3GP.

3GP is a worldwide standard for creation, delivery, and playback of multimedia content over 3rd generation mobile networks to a wide range of mobile devices. 3GP videos require less bandwidth and storage space, which is crucial for cell phones. Virtually every multimedia-enabled mobile phone released over the last 5 years supports this format. Therefore it is necessary to convert videos to 3GP when you transfer them from your computer or camera, or download from the Internet.

To convert videos to 3GP you will need special software. The converter must certainly be user-friendly to save you headaches with plenty of original video file formats and smartphone specifications. It must also be powerful and provide all features to ensure high output quality. When you convert videos to 3GP, multiple settings of the original video must be modified to turn it into a compact size file optimal for mobile devices. An all-in-one video converter such as Turbo Video Converter will be the best choice for any movie fan. Let’s see what you can do with it.

First of all, the converter will automatically recognize any file format added, from the most popular containers to those not so well known. In order to convert videos to 3GP, you only need to add one or several clips, select 3GP from the output formats library, and click Convert. Instead of selecting the output format, you may prefer to specify your smartphone or media player that you’ll be using for playback. The program offers a huge devices collection with graphical interface, and 250+ ready presets for different models of Apple, Nokia, Motorola, Samsung, LG, Sony Ericsson, Creative, BlackBerry, Dell, Palm, and many others handhelds.

What’s more, Turbo Video Converter has integrated DVD ripping and burning modules. So, even a DVD movie can be converted to 3GP for watching it in your smartphone. The program also has rich video editing capabilities, such as cutting and joining video clips, replacing audio, video enhancement, and adding special effects.

Create a Beautiful Photomosaic with Artensoft Photo Mosaic Wizard

If you are looking for a way to create a stunning presentation of your photo collections, then what better way is there than creating a photomosaic? Artensoft Photo Mosaic Wizard provides you with the tools you need to create a stunning photomosaic by using your photo collection and turning them into large posters and presentations. The results are not only unique and special – they are also ideal for making professional-looking presentations and large-scale wall posters. Artensoft Photo Mosaic Wizard is easy to use and making a photomosaic only takes a few clicks of the mouse, The software does all of the hard work for you. To do this manually is practically impossible due to the enormous amount of time involved and the fact that you would also need a very powerful computer with professional photo editing and graphical design software. This solution, on the other hand, makes the process quicker and easier than you can imagine. In addition to that, it also provides some more advanced features for further customizing your results.

Both novice and advanced users will find that creating a photomosaic is an enjoyable and straightforward process. Artensoft Photo Mosaic Wizard provides the tools you need to get the job done thanks to its intuitive interface and user-friendly navigation. The advanced customization features allow you to create something truly unique by adding various special effects and customizing the way in which the tiles of the photomosaic are organized.

As soon as you start up the program, you can get started making your first photomosaic in minimal time thanks to the user-friendly wizard-driven interface. You’ll first be prompted to select the master image. This is the image that you will see when you zoom out or look at the photomosaic from a distance.

In the second step, you’ll be asked to choose the photo collection that you want to use for the individual tiles of the mosaic. These are the photos that you will see when you look at the mosaic from up close. The more images you have, the better the results will be. A couple of thousand images are ideal. If you don’t have enough, Artensoft provides a collection of photos for you to work with.

Once you have chosen your master image and additional photo collections, you’ll be able to organize tiles and change some advanced customization features before continuing. Alternatively, you can immediately leave Artensoft Photo Mosaic Wizard to build the photomosaic, doing the hard work for you. Images will then be grouped together according to color gradients and you’ll be able to see the results once the software has completed building the mosaic.

Artensoft Photo Mosaic Wizard is a user-friendly tool for both beginners and more advanced users. If you want to try it out as see just what this powerful solution can do, pay a visit to artensoft.com/ArtensoftPhotoMosaicWizard and download a free trial version. You’ll be able to witness the full power of the photomosaic software before you decide whether you want to purchase it or not.

Page 1 of 512345Next